FOR COMMUNITY

This campaign video spot played a pivotal role in Graciela Guzman’s victory over a corporate-backed opponent in the race for Illinois State Senate. By emphasizing her deep roots as a grassroots organizer and the daughter of immigrants, the ad connected authentically with voters who felt unheard by the political establishment. It showcased Graciela’s commitment to working families, healthcare access, and immigrant rights, resonating with communities that sought a true advocate for their needs. These powerful, people-centered narratives helped mobilize a broad coalition of supporters, ultimately securing a hard-fought win against a well-funded corporate challenger.